Learn the principles behind Mercurius’ betting investments technology..

alternative assets

Alternative reality: The risks and opportunities of investing in alternative assets

written by Peter Sainsbury

There is no uniform definition of alternative assets or definitive list of alternative assets - it will evolve over time as technology and economic incentives dictate...

financial crisis

The 7 lessons the 2008 Global Financial Crisis (GFC) and other crises can teach investors

written by Peter Sainsbury

Over time investors become conditioned to assume that market returns are relatively tranquil, that they closely follow something akin to a normal distribution curve...

oil market

A crude bet: What gyrations in the oil market have in common with betting markets

written by Peter Sainsbury

In the space of a few short months oil markets switched from scarcity to abundance. This article explains what happened and highlights how oil traders seek to gain an edge by considering how other participants in the market react...

predicting forecasting football outcomes

Predicting and Forecasting Football Outcomes

written by Mercurius

What we intend to do in this article is to outline different ways to make accurate football predictions and forecast football...

big data artificial intelligence finance sports betting

How the Big Data Revolution Has Changed The Worlds of Finance and Sports Betting… Forever

written by Mercurius

When there is a revolution in your vicinity, you have the choice to either stand passively on the sidelines or get involved and embrace the subsequent risk versus reward scenario...

prediction, financial and sports betting markets

Prediction, Financial, and Sports Betting Markets: they are not as different as you think!

written by Mercurius

There is an element of snobbishness surrounding the financial and prediction markets...

modern portfolio visualization

Embrace Modern Portfolio Theory 2.0 For Managed Risk & Greater Profits!

written by Mercurius

There is much to be said for attaining a sense of ‘balance’ in everything we do. Ideally, we will all attain a positive work-life balance...

value betting versus value investing visualisation

Value Betting Versus Value Investing: Is One ‘Better’ Than the Other?

written by Mercurius

It is highly amusing to see the mainstream media offer such a different perspective on sports betting when compared to traditional investments...

value investing visualisation

Value Investing - The ‘Sharp’ Way to Make Long-Term Profit

written by Mercurius

Attaining financial independence is little more than a dream for a significant proportion of the population. The primary obstacle is...

value betting visualisation

The Ultimate Guide to Value Betting

written by Mercurius

Our Value Betting Guide will teach you about the basic concepts to win long-term against Bookmakers and Betting Exchanges.


2 Value Betting Strategies to Help You Achieve Long-Term Profit

written by Mercurius

In this second article of the Value Betting series, you’ll learn about two of the main strategies used by pro.

programming codes on screen

Value Betting Software - What Should You Choose?

written by Mercurius

By now, you understand that a value bet is a wager where the odds are in your favour. You are also aware that bookmakers occasionally make errors...

Robot helping humans

Rise of the Robots! How Value Betting Bots Will Change The Way You Bet, Forever

written by Mercurius

The betting industry is now worth billions of pounds per year in the United Kingdom alone, not to mention the vast markets of other nations...

casino red led light

Value Betting Versus Matched Betting: Let Battle Commence!

written by Mercurius

In what is the first of three articles pitting value betting against other options, we focus on how matched betting compares...

horse racing

Round 2! Value Betting Versus Sports Trading

written by Mercurius

In part 2 of our comparison series, we look at how value betting compares to sports trading...

financial charts on laptop

Round 3! Value Betting Versus Arbitrage Betting

written by Mercurius

Also known as ‘arbing,’ arbitrage betting is the practice of wagering on all outcomes in a market...

big data and finance

3 ways big data is changing finance forever

written by Mercurius

Everyday computers process 2.5 quintillion bytes as a crucial element in choosing the right investments on financial markets and algorithms generate 60-70% of stock exchange trades...

how technology chaged sports cover

How technology has changed sports betting for good

written by Mercurius

The sports betting market has always been a laboratory for the development of new technologies ...

how big data changed sports cover

How big data analysis is changing sports

written by Mercurius

If we can accurately capture the movements of football or volleyball players, how can algorithms process this data to give us important information?...

value betting and value investing cover

Value investing and value betting: a comparison between two type of investments.

written by Mercurius

Value investing and sports betting aren’t really that different and you’ll learn that you can apply the same principles in your bets...

best portfolio cover

Best Portfolio: The Importance Of Diversification

written by Mercurius

A portfolio is a combination of financial assets like stocks, bonds, cash, commodities and currencies. Portfolios may be held by individual investors and/or managed by financial professionals, hedge funds, banks and other financial institutions ...

value betting cover

Value betting: what it is and how it works

written by Mercurius

Are you tired of losing your sports bets? Well if you want to stop simply being an aficionado and become a true professional of sports betting, ...

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modern portfolio theory cover

What is Modern Portfolio Theory and how to apply it to sports

written by Mercurius

Modern Portfolio Theory is an economic theory developed by Harry Markowitz in 1952 in his paper “Portfolio Selection”, published in the Journal of Finance. In 1990 he was awarded a Nobel Prize in Economics for his work and his theory is still one of the most popular and successful investing strategies in Wall Street ...

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value investing cover

Value investing: 5 fundamentals to know

written by Mercurius

Value investing is a strategy where an investor selects stocks with a lower price on the market than their intrinsic value. The father of value investing is considered to be Benjamin Graham, an American investor and economist, ...

horse riding politicians and football players with two line graph as background

Prediction Markets: Principles and Practice

written by Mercurius

Prediction Markets are the crystal ball of our times, they help us make more accurate forecasts about the future: from who is likely to be the next U.S. president to which team will win the 2020 Champions League...

prices on a spreadsheet

Alternative asset classes: a comparison between finance and sports betting

written by Mercurius

A comparision between financial markets and sports betting to highlight the similarities they have in common...